SHE PLAYS PODCAST
WHEN
2019/20
OUR ROLE
Consultancy, Strategy, Branding, Asset Creation
WHO
She Plays Games
PROJECT
She Plays Games
She Plays Games is a podcast series from Lauren Kaye, interviewing women from the world of video games. Full of fresh stories, cutting-edge insights, and fun, the podcast is the perfect platform for some of games' best and brightest.
We supported Lauren with consultancy, providing expert guidance on how to kick-off the next phase of her PR & marketing. We also provided a brand refresh, creating a new logo, new brand identity & a bold new suite of social media assets.
(Pssst! You can also listen to our episode of She Plays Podcast here)
SHE PLAYS GAMES
She Play Games was created as a way to celebrate the women who Lauren had met in the video games industry and shine a light on their inspirational stories.
Her goal is to make the video games industry a better and more inclusive place and to raise awareness about the different paths women can take to get into their dream job.
THE PODCAST
PROJECT HIGHLIGHT #1
REBRAND
She Plays Games' re-brand began with the lightning bolt. A symbol of inspiration, connectivity & "eureka" thinking. From there, we developed a suite of branded assets & logo(s) to give the podcast a bold new visual language & identity.
PROJECT HIGHLIGHTS
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PROJECT HIGHLIGHT #2
FAN ART CONTEST
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